Standard Chartered Bank announced today the launch of BANK MORE SCORE MORE, a digital pan-bank league competition offering customers across 11 markets an opportunity to accumulate points that lead to exciting prizes. A compelling initiative for Liverpool Football Club (LFC) fans, BANK MORE SCORE MORE’s competition takes place on the ‘Standard Chartered Virtual League’, where prizes range from authentic Liverpool-branded merchandise, to a once in a lifetime trip to Anfield to watch LFC play.
To partake in the competition, new customers simply need to open an account through SC Mobile App and take up more products to earn points in the Standard Chartered Virtual League. Existing customers can also participate by taking up more products to earn additional points. BANK MORE SCORE MORE is launched across the following markets: Botswana, Brunei, Cote D’Ivoire, Ghana, Kenya, Nigeria, Taiwan, Tanzania, Uganda, United Arab Emirates and Vietnam.
“BANK MORE SCORE MORE is an exciting initiative for us to launch at Standard Chartered Bank. To engage and reward our existing clients, as well as welcome new customers, was integral for this campaign. The campaign as the name suggests will reward our customers as they transact more and take up financial solutions. The Liverpool Football Club is amongst the most beloved football clubs in the world, with over 770 million fans, so we are proud to be offering such compelling prizes for our customers,” said Head of Consumer, Private and Business Banking, Edith Chumba.
Kariuki Ngari, Standard Chartered Kenya CEO added, “Bank More Score More campaign is offering an experience of a lifetime for both LFC fans and any consumer looking forward to enjoy a once in a lifetime travel package. We are thrilled to launch it across all these markets. To lead in client, experience its crucial for us to offer our clients the best banking experience possible – through digital banking innovation and access to one of the biggest and most successful clubs. We look forward to watching BANK MORE SCORE MORE’s winners experience this initiative.”
Standard Chartered’s BANK MORE SCORE MORE was developed after an extensive internal competition across the bank’s 90,000 staff. Over 90 marketing plans were submitted across 25 markets, each developed by cross-functional teams to ensure the campaigns were fully-fledged. For the final round, six teams pitched virtually, resulting in three top winners which then developed BANK MORE SCORE MORE.
Standard Chartered has been the main sponsor of Liverpool F.C. since 2010 and will extend to the end of the 2022-2023 season, making it the second-longest sponsorship deal in LFC history.